Handbook of Research on Achieving Sustainable Development...
Ferri, Maria Antonella / Gigauri, Iza / Palazzo, Maria
The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concern...